Google-friendly Websites

Local businesses (including William Raveis Stowe Realty and William Raveis BCK Real Estate) were in a “good position this week when Google unveiled a new algorithm for browsing the Internet on a mobile device, such as a cell phone or tablet,” reported the Stowe Reporter this week.

With a new formula effective April 21, more “mobile-friendly” sites, those with a responsive design that adjusts to the current browser window and scales text, design, pictures and other elements accordingly, will have a higher search-engine ranking.


William Raveis BCK Real Estate and Stowe Realty mobile sites

What are some of the factors that Google looks for in a quality, “friendly” web design?

  • Keep calls to action front and center
  • Keep menus short and sweet
  • Make it easy to get back to the home page
  • Make site search visible
  • Ensure site search results are relevant
  • Implement filters to narrow results
  • Guide users to better site search results
  • Optimize your entire site for mobile

“A well-designed responsive website helps a business build its brand and strengthen relationships with its customers,” noted the Stowe Reporter in its article.

Since the re-launch of and, our company has seen improved traffic and visibility on both sites. Agents, customers and clients have been pleased with the new look, clean functionality and seamless transition from a desktop computer to any mobile device.

Our new platform integrates the most advanced real estate website features – content management, IDX property search, lead management, deal tracking, marketing automation, email marketing, blogging, mobile usability, and much more – to help users navigate through the sales process from beginning to end.

If you want to see how your site is doing, then take Google’s mobile-friendly test. Here’s our results: Awesome! This page is mobile-friendly.

Most buyers and sellers start their real estate search online (more than 90 percent). We want to make sure that the tools and information available to them at and will create a worthwhile and educative experience.

We keep our fingers on the pulse of technology in an effort to keep our clients and customers better informed!