Everyone Needs A Coach

By Steve Shull

If you look at any top performer or athlete you will probably find a coach nearby. No matter how successful you are, no matter how smart you are, no matter how talented you are, no matter how hard you are willing to work, no matter what sacrifices you are willing to make….. COACHING CAN MAKE YOUR LIFE BETTER!!

What is Coaching?

Has there ever been a time in your life that someone believed in you so much…..
your talents and spirit soared in their presence?

What did they see in you that you couldn’t see?

How did they share their faith in you and motivate you?

How did you grow from that experience?

Were you able to reach higher or step farther when you knew you had their support and encouragement behind you?

A great coach is someone who can see your greatness and help you realize it on a daily basis in many different ways. Whether you need to be pushed, or pulled, or inspired, or challenged, or left alone…. a great coach knows just the right way to keep you moving forward so you can achieve your best at all times. A great coach helps you get focused on what is truly possible so you can channel your efforts and energies in a meaningful and purposeful direction.

Simply stated……

Being in the right coaching relationship can empower you to get what you want both personally and professionally AND…… enjoy the process of “getting there”.

How does the coaching process work?

The coaching process is composed of three main forces:

1. Goal setting
2. Planning
3. Accountability

The first phase of coaching process is to help you get clear about what you want and why it is important to you.

The second phase of the coaching process is to help you develop a plan based on your individual talents and resources to reach or exceed your goals.

Once the goal has been set and the plan developed…. the third phase of the coaching process is to hold you accountable to both your goals and your plan.

It is the mastering of these three phases that will turn your infinite potential into actual rewards!!

Every goal, no matter how big can be broken down into small steps. Such steps, taken in a consistently focused direction will generate……. BIG RESULTS!!

In life we ALL get off track at times. The key to being more successful is learning to correct your course quickly and effectively. Having a great coach in your corner reduces the time spent drifting away from your goals and accelerates the process of turning your dreams into reality.

In summary…..

A great coach keeps your vision in front of you at all times.

A great coach keeps bringing you back to the plan of action and helps you modify it when necessary.

A great coach is a constant voice in your ear that says…….


My name is Steve Shull. I am a founding partner at one of southern California’s leading boutique real estate brokerages. I’ve been coaching John Biondolillo since his first year in the business when he closed 26 transactions in 40 weeks. His production continues to increase regardless of market conditions.  I have been coaching top performing real estate professionals for since 1993. In fact, I believe I have coached more agents on a one-on-one basis than anyone else in the world. Coaching is my passion. I believe in it 100%. My purpose is to inspire and challenge exceptional people to live and work at their Personal Best.

I think one of the greatest values offered at BCK Real Estate is personal coaching and group training programs. Like everything at BCK Real Estate, the coaching offered is custom tailored to each agent. There is no one size fits all solution when it comes to coaching.

My goal on this blog is provide a steady stream of coaching tips and real life situations that can benefit you in your efforts to grow your business.