Monthly Archives: October 2010

John And Marcia Biondolillo Presenting At 2011 Star Power Conference

Once again, John & Marcia Biondolillo, will be teaching brokers advanced marketing techniques and brokerage management at the 2011 Star Power National conference.  The 2011 conference will be held in San Diego next July.

Last year in Nashville, John & Marcia presented “Extreme Makeover – Brokerage Edition.”  In the presentation, they outlined how they successfully rebranded Stowe Realty and BCK Real Estate.

The only other Vermont Realtors to ever be selected as Star Power “Stars” are Nancy Jenkins & Bryan Jackson.

Download the Star Power Presentation (PDF) 1.9MB

Tomorrow’s Ads… Today!

Print advertising is still very much effective, but why should only those who are holding the publication be able to see what you are advertising? At BCK Real Estate our weekly print ads are not only posted online, but emailed out to hundreds of clients and top brokers with a little piece we like to call Tomorrow’s Ads… Today!

See for yourself.

Already? Really?

By Steve Shull

Believe it or not….

It is really time to start planning for 2011. The best way to have a great year is to have a great start to the year. And if you want a great start to 2011….. you have to begin thinking about it NOW!

Here are 10 great questions for you to answer relative to how you approach your business today. Before thinking about next year, it is imperative to gain some real clarity about what you are doing right now. The answers to the questions below will help you shape your plans for next year.

If you are inspired to get a “jump start” on 2011….

1.  Do you know what you want?

2.  Do you connect to what is most important to you on a daily basis?

3.  Do you start each day with a clear intention, an open mind, and a true sense of urgency?

4.  Do you start each day with a plan, a strategy for generating business, an opportunity awareness?

5.  Do you stay focused on following your plan/ strategy?

6.  Do you stay in the moment, in “the hunt”, looking for opportunity in every situation, and always seeking to get to the truth?

7.  Do you REALLY understand that a “no” is just as good as a “yes”?

8.  Do you work to push away all the distractions that pop up during the day?

9.  How quick are you to notice when you are getting off track and how fast can you get yourself back on track?

10. Do you evaluate your effort each day for ways to get better?

The Multiple Listing Service (MLS) In The Palm Of Your Hand

Imagine your clients being able to have instant access to a property for sale from your hand-held internet device or cell phone. Since 2005 the www.BCKrealestate.com has offered a mobile version of our website. Type in the www.bckrealestate.com/mobile on your phone and you are in. It’s that simple.

BCK makes buying a home easier for the consumer. Chief Information Officer, Mark Howard states “The website designed to fit your hand-held device, and it offers the convenience of BCKrealestate.com anywhere.”

This site supports any hand held device with Internet access including iPhones, Blackberries, Palms, Droid and other cell phones. Consumers & agents will benefit by getting immediate access to property information. Now, the next time you are driving down the road and pass by a property for sale, you can bring it up instantly on your hand held device instead of waiting to get to a computer!

With this home-buying technology, BCK Real Estate delivers any property that is for sale by all brokers with just a few strokes on your hand-held device. Once connected, the complete property specifications including list price, square footage, taxes, room and features will be displayed. There are interior and exterior photos of the properties so you can see inside the house without leaving your car.

Another great feature of the BCK mobile site is that it’s possible to call the listing agent for more information by clicking on the phone number listed on the property specifications.

BCK is focused on the future by constantly upgrading our services to buyers and sellers. Instant connectivity to information generates more interest in homes for sale, and quicker and more profitable results for clients and agents.

Everyone Needs A Coach

By Steve Shull

If you look at any top performer or athlete you will probably find a coach nearby. No matter how successful you are, no matter how smart you are, no matter how talented you are, no matter how hard you are willing to work, no matter what sacrifices you are willing to make….. COACHING CAN MAKE YOUR LIFE BETTER!!

What is Coaching?

Has there ever been a time in your life that someone believed in you so much…..
your talents and spirit soared in their presence?

What did they see in you that you couldn’t see?

How did they share their faith in you and motivate you?

How did you grow from that experience?

Were you able to reach higher or step farther when you knew you had their support and encouragement behind you?

A great coach is someone who can see your greatness and help you realize it on a daily basis in many different ways. Whether you need to be pushed, or pulled, or inspired, or challenged, or left alone…. a great coach knows just the right way to keep you moving forward so you can achieve your best at all times. A great coach helps you get focused on what is truly possible so you can channel your efforts and energies in a meaningful and purposeful direction.

Simply stated……

Being in the right coaching relationship can empower you to get what you want both personally and professionally AND…… enjoy the process of “getting there”.

How does the coaching process work?

The coaching process is composed of three main forces:

1. Goal setting
2. Planning
3. Accountability

The first phase of coaching process is to help you get clear about what you want and why it is important to you.

The second phase of the coaching process is to help you develop a plan based on your individual talents and resources to reach or exceed your goals.

Once the goal has been set and the plan developed…. the third phase of the coaching process is to hold you accountable to both your goals and your plan.

It is the mastering of these three phases that will turn your infinite potential into actual rewards!!

Every goal, no matter how big can be broken down into small steps. Such steps, taken in a consistently focused direction will generate……. BIG RESULTS!!

In life we ALL get off track at times. The key to being more successful is learning to correct your course quickly and effectively. Having a great coach in your corner reduces the time spent drifting away from your goals and accelerates the process of turning your dreams into reality.

In summary…..

A great coach keeps your vision in front of you at all times.

A great coach keeps bringing you back to the plan of action and helps you modify it when necessary.

A great coach is a constant voice in your ear that says…….

“YES YOU CAN!!”

My name is Steve Shull. I am a founding partner at one of southern California’s leading boutique real estate brokerages. I’ve been coaching John Biondolillo since his first year in the business when he closed 26 transactions in 40 weeks. His production continues to increase regardless of market conditions.  I have been coaching top performing real estate professionals for since 1993. In fact, I believe I have coached more agents on a one-on-one basis than anyone else in the world. Coaching is my passion. I believe in it 100%. My purpose is to inspire and challenge exceptional people to live and work at their Personal Best.

I think one of the greatest values offered at BCK Real Estate is personal coaching and group training programs. Like everything at BCK Real Estate, the coaching offered is custom tailored to each agent. There is no one size fits all solution when it comes to coaching.

My goal on this blog is provide a steady stream of coaching tips and real life situations that can benefit you in your efforts to grow your business.

Agent Marketing Support

The management at BCK Real Estate has concluded from observing the best, high-end real estate companies in the United States that one of the biggest needs and priorities for agents is marketing support.

Traditionally, companies are not providing convenient marketing support to agents and therefore the agents are forced to obtain their marketing support independently. This requires them to spend valuable time and money in an area outside of their expertise thus the agent perceives no added value or support from their company. BCK has elevated this area of service and support to help our agents become more productive.

At BCK agents have full access to marketing professionals, where they are able to obtain all of their marketing needs. We provide a venue for customized listing presentations, website development, viral marketing e-blasts, social media support, and a place to develop strategic marketing campaigns. With this in-house advertising agency BCK provides all agents marketing assistance while elevating the Agent and Company brand.

BCK expects both agents and clients to be attracted to the Company’s clean, high-end advertising and its customized marketing support.

"Good" Is Not Good Enough, Anymore

The BCK business model is simple and direct: elevate service and the customer experience is greatly enhanced.

To realize this goal, BCK provides superbly managed offices staffed with experienced, productive salespersons of outstanding integrity. Every policy and every individual is dedicated to improving the real estate experience. Owners, managers, sales associates and staff are committed to customer confidentiality. Great marketing systems support the company’s customers and agents.

Finally, and most importantly, the BCK philosophy is founded on the principle of partnership wherein each member of the team is held accountable for their performance, their competence, their level of service and their integrity.

Today, highly regarded among customers, agents and industry professionals worldwide, BCK caters to—and has become the real estate company of choice for—those seeking a higher level of service and competence that respects loyalty, confidentiality, and the importance of personal relationships.

Welcome to BCK Real Estate, an Independent and Spirited Force.

10 Unique Benefits Of Listing With BCK Real Estate Company

1. Focus. BCK Real Estate Company is committed to a single geographic market: Central Vermont’s Washington, Orange, Lamoille, and Windsor Counties. We understand what makes this area an exceptional place to live, and the subtle nuances that give each village and town its distinctive character. Selling homes here is all we do.

2. Experience. A typical Realtor will do only 3 or 4 transactions a year.  Our agents exceed the national average by 4 times. No other firm in the area can match the quality and depth of our Realtors. Period.

3. Global Reach. BCK Real Estate Company has the broadest Internet marketing network in real estate. We’ve spent vast resources to stay on the cutting edge of technology and establish partnerships with more than 30 real estate websites.  Exposing your listing not just to more buyers, but the right buyers. Through our association with Leading Real Estate Companies of the World, a worldwide network of top quality brokers, we have global reach that far exceeds any franchise.

4. Knowledge. BCK Real Estate Company has been a fixture in central Vermont for over 30 years. Our agents and staff know the area as well as the real estate market inside and out. When you have a question about a property, no matter how big or small, our family of Realtors will have the answer. When you list with BCK Real Estate Company, you tap into the largest broker network in the area: professionals who are connected to buyers and investors for your property.

5. Market Share. BCK Real Estate Company leads the counties we serve at every price level. Our Realtors act as listing and/or selling agent for more than one-quarter of all area home sales.  People turn to us for a reason.

6. Commitment. Choose to work with BCK Real Estate Company and you’ll receive our expertise not only during your transaction, and beyond. Our first class service is what keeps customers coming back to us time and time again.

7. Reliability. We will be with you every step of the way.  BCK Real Estate Company has a higher percentage of transactions that come to a successful conclusion than any other firm in the region.

8. Elevating the Agent Experience. BCK agents get more, so you get more.  At most real estate brokerages their agents are like a one-man band, trying to do everything.  We have a team of full time professionals that support our agents and help them manage every aspect of your transaction from beginning to end.

9. Comprehensive Brokerage. BCK Real Estate Company has the expertise to meet all of your real estate needs with distinction.  We offer referrals to preferred vendors, and can even manage your property if necessary.

10. Giving back. We love central Vermont; it’s our home, too. That’s one of the reasons we give our time, energy and money to dozens of local & regional charities.

Timeless Values In A Changing World

By John Biondolillo and Steve Shull

I hope everyone who comes on this blog understands that this site is totally self serving. This is where we get to talk about BCK Real Estate and why we think we think we have a superior business model that provides a much higher level of service to agents.

Without question the real estate landscape is changing. The trend across the country is away from franchises. For many years agents and consumers mistakenly thought that franchises provided more support and access to out of market buyers. The reality is that members of the Leading Real Estate Companies of the World, like BCK, do more transactions and have more agent & offices worldwide than any of the major franchises.  Consumers are starting to realize that local professionals with local knowledge combined with worldwide connections can provide them with the best services.  This trend is definitely in process right now.

So in this ever changing environment, is NOW the time to think about changing companies?

At some point in their career almost every agent entertains the idea of changing companies whether they are happy or not or whether they are recruited or not. In my opinion there is only ONE reason to change companies….

And that reason is….

To put yourself in a better position to sell more homes!! I know there are other reasons agents make changes. However I think this is the most important reason for an agent to change companies.

Changing companies is not something you want to do regularly. There needs to be a really good reason to make a change. There are many factors to consider including:

1. Brand Name
2. Company Image
3. Market Presence
4. Internet Presence
5. Financial Stability
6. Office Location/ Condition
7. Manager
8. Split
9. Your work space
10. Legal
11. Quality of agents in the office
12. Office Staff/ Systems/ Support
13. Marketing
14. Coaching/ Training
15. Technology
16. Broker network
17. Research/ Information
18. Client perception
19. Loyalty issues
20. Culture

I am sure you could add to this list.

Again for me….

The big reason to change companies is very straightforward…

You want to sell more homes and you believe changing companies can help you.

Too many agents focus on split. Split is almost irrelevant in comparison to increasing your production. Adding 2 to 4 more deals to your production will blow away any increase you can ever negotiate in terms of your split. And in the end, what is most important is not your split. What is most important is the value you receive for the money you pay. Remember you are having this same conversation with sellers every day over your commission. They think all agents are the same and they want to pay less. How is this any different than you thinking all companies are the same and you want a higher split? It is not the fee. It is not the split. What matters is the value you receive!!

At most companies, most agents are paying somewhere between 40 and 50% to their company. This includes the Keller Williams model also if you do the math.

The BIG question is, “What are you getting in return for that % of your gross commissions generated?”

For the most part you get the following:

1. A brand name
2. Space to work
3. Managerial support…. depending on the office manager
4. Legal support

IS THAT ENOUGH??

From what I have seen….. most of the responsibility for growing your business lands right in your lap. I do not know of a single real estate company (outside of BCK Real Estate) in the area that has the ability to give you one-on-one attention in helping you grow your business. Most of the franchise offices have lots of agents (many of whom are part time).  Too many agents, not enough resources.

The reality is… the more business you do, the more you are left alone. This leads to agents wanting higher and higher splits because they feel they get less and less service as their production increases. In fact the thing most top producing agents want from their company other than a higher split and more office space is….. TO BE LEFT ALONE!! Personally I think this is a very sad indictment of most real estate companies. Why should a company exist if the agents just wants to do their own thing and wants the company to stay out of their way? Something is very wrong with this picture!

If you feel your company is paying attention to you on an individual basis and helping you in developing your business…. I highly encourage you to stay.

At the same time if you do NOT feel you are getting that support…. I would love to know why you stay.

If you are a real up and comer…. does your company recognize your potential and what are they doing to help you go to the next level? Are they giving you one-on-one coaching? Do they provide the training that you need? Are they helping you with your prospecting and marketing efforts? What are they doing to help you organize your database? Are they providing you with great technology and great technology support? What about admin help? What are they doing to help you compete against more experienced veterans in the market? How are they inspiring and challenging you to take that next step?

I think every agent needs to wake up and take a closer look at their individual situation. No matter where you work right now…. there is a lot of uncertainty. When offices close they close with very short notice and agents are left to find a new home quickly. Many companies are adding fees at the same time. Your deal is changing or is subject to change quickly. This is the reality of this new market. And what makes it even more difficult… a great agent in a great market is not immune from these types of changes. I closely study the makeup of each real estate office in our area. I can tell you unequivocally that too many offices are too top heavy. Meaning the office is supported by a handful of top producing agents. If one or two of these agents were to leave….. the financial viability of that office would be questionable. If any of those agents decide to leave, what happens to that office? What if you are in one of the those offices?

Unless the market does a dramatic turnaround for the better, no one is safe. Every agent needs a plan B at this time.  The old model is broken and CANNOT be fixed. That is why market share for the big franchises has slipped so much.

Our company has recruited 3 new agents in the past 3 months. So why are these agents coming?

ONE BIG REASON – We are going to help them take more listings and sell more homes!!

WHY?

Because that is what we do!!

It is our PURPOSE!

It is our PASSION!!

And we have a PLAN to turn this goal into a reality.

Our company’s foundation centers of the following four building blocks:

1. Coaching
2. Marketing
3. Support
4. Technology

This is who we are. This is what we do. And I challenge anyone in any company to show me they are doing something better. Our company is about performance. And specifically about the performance of our agents. This is what we think about each and every day. What can we do in each of these four areas to help our agents take more listings and sell more homes? We live in this question non-stop. And we work on these four areas of our business continuously!!

We are now going through one of the most exciting times ever in the real estate market. Everything is up for grabs. What was up is now down. What was big is now small. What was in is now out. With all the change that is taking place I invite you to check out our company. We anticipated the change. We planned for it. We prepared for it. WE EMBRACE IT!!

The bottom line is this…

We would love to help you take more listings and sell more homes. If any of the above sounds interesting to you….